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Premier & Signature Events

Premier and signature events are the most prestigious and high exposure events of the year and create a lot of buzz in the business community.  To see a list of all of our upcoming events and programs, click here.

Business EXPO (Thursday, April 16, 2026)

An annual celebration of businesses in the region, featuring the announcement of the Small Business of the Year Award recipients, the Business EXPO and Fun@EXPO. The Business EXPO is the 'can't miss' event of the year, drawing thousands of attendees from all over the state. The Business EXPO provides an opportunity to grow business networks by connecting attendees with hundreds of exhibitors and is one of the largest tradeshows in the state!

Golf Outing (Monday, June 23)

An annual event bringing together golfers for a day of business development and networking.  The 18-hole scramble is coined as one of the most prestigious outings and is sold out every year.

Excellence in Business Leadership Awards Night
featuring the 40th ATHENA Leadership Awards (Thursday, October 9)

This is an new event which will include the 40th ATHENA Leadership Awards along with the return of the G. Lane Ware Innovator Award and the debuts of the Jim McIntyre Cornerstone Award and the Liz Tillisch Heart of the Chamber Award.

This program will include the ATHENA Leadership Award and the ATHENA Young Professional Leadership Award. The Chamber has one of the longest-running and most established ATHENA programs in the country.

Women's Leadership Conference (Wednesday, January 21, 2026)

An annual event focused on providing attendees with inspiration and leadership development to assist them in reaching their full potential in both their professional and personal lives. Returning in 2026: A VIP Networking Event the night prior!

What's new with the Chamber?

Report: WMC Highlights Strength of Manufacturing in State

June 27, 2025

Wisconsin manufacturers are increasingly participating in international trade and engaging with foreign investors and employers, according to the Wisconsin Manufacturing Trade and Foreign Investment Report commissioned by Wisconsin Manufacturers & Commerce (WMC) in partnership with the Midwest Manufacturing Association.

Three Powerful Marketing Strategies for Small Business

June 26, 2025

As a small business owner, you may often juggle the demands of running your business and effectively marketing it.

Chamber’s Kathy Peterson graduates from Institute for Organization Management

June 17, 2025

The Institute for Organization Management, the professional development program of the U.S. Chamber of Commerce, announced recently that Kathy Peterson, IOM, Membership Director at the Chamber, has graduated from the program.